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The coast where Deauville is located was named «Côte Fleurie » as a touristic designation to attract the holiday-makers at the beginning of the 20th century, when the seaside resorts and their touristic names flourished in France: Côte d’Azur, d’Albâtre, d’Opale….

The name of a place, of a city really reflects its own and essential features?

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Using (apparently) direct photographies, Deauville, ville fleurie blue plays with flowers, gardens, urban spaces and elements to question the imagery, the touristic representation given by the name of a place and its connections to the city, in a way, its « reality ».

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Deauville, côte fleurie
Deauville, côte fleurie

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Deauville, côte fleurie
Deauville, côte fleurie

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Deauville, côte fleurie
Deauville, côte fleurie

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Deauville, côte fleurie
Deauville, côte fleurie

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Book info :

Published by Caravanbook

A6 size, 24 + 4 pages
All images: © Julie Delabarre
Translation: Itziar Yagüe
Printing & binding: Pulseprint

Deauville, ville fleurie  was made during the residency of the the Louis Roederer Foundation photography contest, Festival Planche(s) Contact 2014, Deauville, France.